Published on Sep 27, 2003 Singing shot him to showbiz stardom, but chicken rice is putting "James" into the business major leagues. At only 25, Ruangsak Loychusak, whose nickname is James, is working hard at balancing his life as an entertainment superstar with his career as a business executive. Eight months ago, Ruangsak set up a company he named James's Chicken Rice Co Ltd to franchise his chicken-rice outlets. Now, the company has more than 100 franchised kiosks in Bangkok and 40 more in locations that include Phuket, Chon Buri and Pattaya. It is a neat connection to his other life, because Ruangsak became nationally famous for his hit song "Khao Man Kai" ("Chicken Rice"). Now Ruangsak is thinking beyond the simple chicken-rice operation to his long-term vision of a variety of ready-to-eat Thai foods, which he is confident will create a new business opportunity in overseas markets such as the US. At that point his business success will far outshine his fame as a superstar s